Having success with Content Marketing is crucial to the Success of your business sites…
If you were to understand the Traits of Content Marketing, having Success becomes and essential
part of building that business to gthe success that you are seeking… Well, here is a Infographic that
explains the different Content Marketing Traits…..
I also have 2 other posts looking at the “5 Content Marketing Trends for 2017” &
“11 Effective Ways To Promote Content On Social Media” you can take at look at as well…
But don’t for get to come back!
With a majority of marketers increasing spend on content marketing every year, there’s no doubt this job title will be in demand for some time to come. But what are the skillsets and characteristics of rockstar content marketers? If you’re lucky enough to have an entire team of content marketers, what are the key disciplines needed amongst that team? The following infographic provides the anatomy of this “dream” content marketing person:
We dive deeper into each of the skills or traits below, starting at Strategic Thinker and going clockwise.
Fifty six percent of B2B marketers do not have a documented content marketing strategy, and this is a problem. Content marketers must have a strategy in place to produce cohesive and actionable content. The perfect content marketer has a list of several goals and ensures every piece of content drives towards that goal. Some examples of goals include:
Also, here is a look at the “Top Content Distribution Techniques for B2B Marketers“.
Content marketing processes are required to scale your operations. These range from workflow to publishing to promotion to analytics. Within a content marketing process, there must be:
To learn more about content marketing processes, check out these expert tips to manage your process.
Too many people are in a state of content shock as they are bombarded by obscene amounts of eBooks, blog posts, and other vendor content. Therefore, it’s crucial that your uber-content marketer is creative.
According to Ekaterina Walter, author of The Power of Visual Storytelling, the brain processes visuals 600,000 times faster than text. Bottom line? If you can communicate your message through a picture or video, do it.
It is important to think visually. It’s even more important to put these visions into eye-catching graphics, infographics, and images that connect to your main message. Content should always include an element of design. So the ability to create these elements using applications such as PowerPoint, Adobe’s Creative Suite, or the free open source image editor alternative, GiMP, is essential. Examples include:
Video editing is a great skillset to have for content marketers, and is only becoming more important. YouTube currently has five billion video views per day. Uploading videos to a company channel is a great way to reach your audience.
Cisco predicts that by 2021, video will make up 77 percent of all consumer internet traffic. So what does this mean? If you don’t have video editing skills, you might not be able to reach the majority of audiences. Take a look at the Content Marketing Institute’s Succeed with Video Content Marketing: 5 Tips and a Case Study to start your education. Also, check out these great uses of video for inspiration:
Too many content marketers fall short in marketing their marketing. “Promotion” is the process step to address this shortfall. However, simply composing tweets or posting on Facebook is not enough. The perfect content marketer knows: “The Success In Getting Getting Leads Today Is Social Media” Read More There….
Speaking of reaching out to people, you have to get your content to the right people. Establish meaningful relationships with key influencers in your industry. These influencers will share your content with their networks and your reach will expand. Here are some great resources to learn more about this important facet of promotions:
The best content marketers constantly measure and evaluating the impact of their content. This enables them to: 1) improve their return on investment, and 2) better demonstrate their impact on the organization. Which best describes your company’s content marketing measurement tactics?
There are numerous resources online about content marketing metrics. But these will get you started:
Inject humor into your content. Nothing makes a piece of content stand out more than when it’s funny or witty. This greatly increases the likelihood of your audience sharing your content with their peers. For example:
Remember when I said readers are in a state of content shock? Well, creating an attention-grabbing title that is both relevant and decent can make or break your post, regardless of its actual content. The best content marketers have the ability to create a title that not only entices, but compels readers to click. Here are some well written titles:
Instead of us writing about this talent, check out these great examples:
Every sentence—and every word—counts. The best content marketers know that to keep their audience interested, every element of their content should be precise. Without this attention to detail, content can come across as disjointed and lacking purpose. Lack of attention to detail undermines your persuasiveness and credibility, which are crucial for creating trust.
Good spelling and grammer may seem like an obvious trait for a content marketer. However, many of us still make mistake’s. Don’t misspelll words or defy simple grammar rule. You’re reader’s will notice them. (Yes, the mistakes in this section were intentional.) For example, this Huffington Post article titled “The Ten-Second Race to Content Nirvana” has two spelling mistakes in the very first sentence. The first comment at the end of the post points out the error in the article, which ironically is about creating quality content. (Don’t hold back if you find errors in this post.)
Evolving technology is making it easier to create content on the front end. But having a basic knowledge of HTML can help take your content to the next level.
Content marketers should be primarily focused on creating quality content for an audience. But don’t underestimate the power of also optimizing content for search engines. For tips about SEO when curating content, check out Curata’s list of SEO Do’s and Don’ts. Cyrus Shepard of Moz also had some insightful thoughts on the topic of “How to Survive the Google Tornado” at Marketo’s Marketing Nation Summit.
It goes without saying that great content marketers know what they’re writing about. Knowing your products can be especially difficult for marketers in the technology industry though. For example, understanding the intricacies of how a semiconductor chip works when you’re marketing to engineers.
As important as knowing what you’re writing about is knowing who you’re writing for. Content marketers need to understand their customers in order to create content that answers their most important and burning questions. They need to understand:
Where can you get this insight?
Content marketing is all about creation and writing. However, reading about your industry, your market, your customers, and how to be a better marketer might be just as important. For example:
The best marketers understand that partnering with other players in your industry helps increase your credibility and brings in new perspectives. This results in greater value for your audience, and can result in you better leveraging your resources.
Don’t let small obstacles stop you from creating quality content. If you hit a roadblock, keep trying or come up with a new solution.
Let’s face it, we’ll never have enough time, money, or human resources to do everything we’d like to do in content marketing. The best marketers make the most of what they have.
Do you—or your team—have every trait of the “dream” content marketer? For more on what employers are looking for when they hire a content marketer, check out these content marketing interview questions.
Still missing a body part? Don’t worry, you’re not alone in this rapidly maturing discipline. Just remember that happiness is in the journey, not the destination. If you want to know more about the arc of a content marketing career, download Curata and LinkedIn’s eBook: The Ultimate Guide to a Content Marketing Career.
The post Content Marketing Traits Crucial to Success [Infographic] appeared first on Curata Blog.
Best Regards,
Raylon Williams
What Is This Article About This article is about Free Online Software Tools for Small Businesses and a…
Content marketing and social media marketing are like muffins and cupcakes. You make them similarly,…
In today’s world, we now trust people like ourselves (or even random strangers on Yelp)…
"I just came across this email," began the message, a long overdue reply. But I…
Looking to Make Money Online Fast? List Building is One Sure Fire Way To Make…
I once had something that I thought I had taken care didn't happen. You see,…