I once had something that I thought I had taken care didn’t happen. You see, I thought I had my Hosting Account on auto-pay. Instead, I had taking it off auto-pay because I was planning to switch Hosting in the up coming months. To make matters worst, I thought my backup that my Hosting Company was selling me was always on and up-to date.
Well it wasn’t.
Thus, once the auto-pay did not go through, My account went down temporarily. So, I quickly paid. but what I found out is that my backup was not for my VPS Servers.. Instead it’s for Shared Accounts only.
Man….
I lost all content on my Blogs… I was able to recover some stuff but not enough….
Well, I can go on… But I think this is s Great read from Marketo… Checkout what happen to them..
Yesterday was a painful day for Marketo customers—Curata included. For nearly an entire business day, we were left waiting for Marketo services to come back online. It impacted not only the marketer, but their end goals: generating leads and revenue through digital experiences. It hurt. Bad.
Even worse? It seems the issue stemmed from forgetting to renew the marketo.com domain.
I could just see the counter vigorously ticking away at the number of f-bombs that must have been collectively dropped across MKTO HQ yesterday. How embarrassing.
Not surprisingly, there was a TON of online activity around the matter.
Walking into the office to find out @marketo is down pic.twitter.com/FEhHtitjwA
— Tom (@espo92) July 25, 2017
GoDaddy’s revenue is going to spike today as 10,000 terrified companies frantically renew their domains in 100 year increments #Marketo
— Melissa (@melissa__juarez) July 25, 2017
@marketo @MarketoCares your docs website is a bit borked at the moment. pic.twitter.com/Go2Aovzjjz
— Ian O’Brien (@MinimalMethod) July 26, 2017
To all the marketers out there who came in and saw #MarketoDown I feel you so hard. Let’s grieve lost leads together… pic.twitter.com/N9UQYuhLKh
— Rina Kay (@rinaakay) July 25, 2017
There was also a slew of email and online advertising campaigns that came my way. One in particular generated a colorful dialogue between my team and our CEO. The below email came from Act-On, a Marketo competitor Curata reviewed when it first launched in 2013.
I’ll give it to Act-on, they moved fast, but it really rubbed me the wrong way. And this is coming from a former Eloqua employee who lived and worked through a very passionate rivalry with the big purple guys in the early 2000’s where finding new and better ways to out-market each other was a non-stop extreme sport!
Here’s why I didn’t like it:
Not everyone had the same reaction to the Act-On email as I did. My CEO thought it was quite clever! But what’s your take? Was Act-on’s email smart or stupid?
The post How Not To Respond to Marketo’s Fail, Starring Act-on appeared first on Curata Blog.
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Best Regards,
Raylon Williams
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